The Power of Visualisation by Stephen Pauley

The Power of Visualisation by Stephen Pauley

Major James Nesmeth had a dream of improving his golf game – and he developed a unique method of achieving his goal.  Until he devised this method, he was just your average weekend golfer, shooting in the mid- to low- nineties.  Then, for seven years, he completely quit the game, he never touched a club.  Never set foot on a fairway.

Ironically, it was during this seven-year break from the game that Major Nesmeth came up with his amazingly effective technique for improving his game – a technique we can all learn from.  In fact, the first time he set foot on a golf course after his hiatus from the game, he shot an astonishing 74!  He had cut 20 strokes off his average without having swung a club in seven years!  Unbelievable, not only that, but his physical condition had actually deteriorated during those seven years.

What was Major Nesmeth’s secret?  Visualisation.

You see, Major Nesmeth had spent those seven years as a prisoner of war in North Vietnam.  During those seven years, he was imprisoned in a cage approximately four and one-half feet high and five feet long.  During almost the entire time he was imprisoned, he saw no one, talked to no one and experienced no physical activity.  During the first few months he did virtually nothing except hope and say prayers for his release.  Then he realised he had to find some way to occupy his mind or he would lose his sanity and probably his life.  That’s when he learned to visualise.

In his mind, he selected his favourite golf course and started playing golf.  Every day, he played a full 18 holes at the imaginary country club of his dreams.  He experienced everything to the last detail.  He saw himself dressed in his golfing clothes.  He smelled the fragrance of the trees and the freshly trimmed grass.  He experienced different weather conditions – windy spring days, overcast winter days and sunny summer mornings.  In his imagination, every detail of the tee, the individual blades of grass, the trees, the singing birds, the scampering squirrels and the lay of the course become totally real.

He felt the grip of the club in his hands.  He instructed himself as he practiced smoothing out his down-swing and the follow-through of his shot.  Then he watched the ball arc down the exact centre of the fairway, bounce a couple of times and roll to the exact spot he had selected, all in his mind.

In the real world, he was in no hurry.  He had no place to go.  So in his mind he took every step on his way to the ball, just as if he were physically on the course.  It took him just as long in an imaginary time to play 18 holes as it would have taken in reality.  Not a detail was omitted.  Not once did he ever miss a shot, never a hook or a slice, never a putt missed.

Seven days a week.  Four hours a day.  Eighteen holes.  Seven years.  Twenty strokes off.  Shot a 74.

The important role beliefs play in shaping your results by Stephen Pauley

Our beliefs mold and influence our behaviour.  Whatever we believe dictates how we respond to situations and the people we meet in our lives.

If you believe you will always find a way to succeed no matter what, you are more likely to do just that than someone who believes they can never have what they really want.  Most of our beliefs are formed by the age of seven.  They are shaped by our parents, grandparents, relatives, teachers, past experiences, media, culture, peers, friends & religion.  Aside from physical differences, it is our different experiences/interactions, schooling etc that make us all different and unique.

In most cases we do not realise what our beliefs consist of or how we have formed them.  Yet they influence every moment of everyday. Every belief has a structure to it which we can change if we choose to.  It is like carrying a recording in our heads.  If the recording is working for us, we can keep it, maybe updating it to refine it from time to time.  If however, the recording is limiting what we think about ourselves, we can take it out and re record it, so we have one that is working for us.

We accept opinions from influential people in our lives and hold them as facts.  They are not facts at all but perceptions formed through our own experience and others views.  Beliefs are views about us, others and the world.  These views determine the decisions we take and the way we behave. If we want to change our results it starts with changing our beliefs.

Beliefs determine how we think, how we talk to ourselves (our self talk) and this in turn determines how we behave.  If we are overly self critical or hard on ourselves, we need to start talking to ourselves in a kinder, softer and more positive way.  This will make us feel better and behave more confidently. Our results are more likely to be more positive if we behave in this way. Henry Ford once said, ‘if you think you can or if you think you can’t, you are probably right.’

There are two types of belief-Enabling (where we believe we can achieve, they propel us forward towards our goals, we feel confident and good about ourselves). The opposite is limiting beliefs-these hold us back, hinder us, and make us feel bad/less confident.

A famous example of how people changed their beliefs and conventional wisdom is Roger Bannister breaking the four minute mile record.  People urged him not to try it, telling him it was dangerous and life threatening.  He broke the record and once he did, four runners broke the record in a year because they believed it was possible and knew it could be done.  Athletes changed their beliefs, they told themselves they could do it and as a result their bodies performed more effectively.

In business, there are countless examples of beliefs missing the point.  For example, many said, photocopiers, personal computers and telephone banking would not catch on.  They have all become best sellers.  It is important for people to challenge the conventional wisdom of businesses. 

All of us have the power and control over our beliefs which shape our self talk/thoughts, behaviour and ultimately our results.

Academic Charts Online exhibiting at American Library Association

BrightMove Media bring digital advertising innovation to London's black taxis

BrightMove Media bring digital advertising innovation to London’s black taxis

Digital taxi-top advertising comes to London’s street with Magnum, MasterCard and Billy Elliot among the launch brands

LONDON, June 24th, 2013 – BrightMove Media has become the first innovator to deliver digital taxi-top advertising onto the streets of London, creating a new media opportunity that embraces 3G technology to bring relevant and timely brand messages to consumers.

BrightMove Media’s development, TaxiCast, launches in collaboration with Ubiquitous, the leading UK taxi advertising operator with over 30 years’ experience in this market, and works by using dual-sided, roof mounted LED screens positioned at eye level.

The first fleet of 25 black taxis will be released onto the streets from Monday and will feature advertising by Unilever’s Magnum, the hit West End show Billy Elliot and MasterCard. Other brands will be revealed later this week as BrightMove continues to work on media and creatives with Saatchi & Saatchi, Mindshare, Talon Outdoor, Kinetic and AKA.

TaxiCast has been created after an extensive TfL regulated and approved research and development programme, which not only included rigorous safety and electrical testing, but also took into consideration the general public’s admiration of the iconic shape of the London taxi.

Commenting on the new media opportunity, Andrew Barnett, Managing Director of Ubiquitous said: “For over 30 years the team behind Ubiquitous has lead the taxi advertising industry, so we are thrilled to be partnering with BrightMove to bring this exciting new format to the UK Outdoor advertising market.  Brands have long been attracted to the iconic black taxi as an effective and appealing way to reach urban audiences in large numbers. With the advent of TaxiCast, brands will now be able to deliver illuminated eye-level messages that are location (GPS) and time targeted, enhancing consumer relevancy and brand budget effectiveness.”

The carbon-neutral taxi innovation has a powerful centralised media platform that has been entirely developed in house using BrightMove Media’s extensive experience of enterprise systems development, enabling effective campaign management and accountable reporting for all the featured brands.

Piers Mummery Chief Executive Officer at BrightMove Media added: “We have worked behind the scenes for some time to ensure we deliver a technically excellent product, one which delivers flexible and accountable opportunities for advertisers. On bringing this innovation to the market in partnership with Ubiquitous, we have a collaboration with a proven track record of success in the taxi advertising market and one which will enable us to retain our leadership position. We are very excited to see our first fleet on the streets of London today, featuring our launch partner brands.”

MEDIA Q&A

TaxiCast’s Preferred LED Screens and Geo-Located Ad Posts

TaxiCast works by using dual-sided, roof mounted LED screens positioned at eye level on the top of licensed London Hackney Carriages . This preferred technology, also used by digital billboards in Piccadilly Circus and Time Square NY, provides a vibrant and visually arresting display in all weathers, including brilliant sunshine. 

The system maintains location awareness via GPS, allowing advertisers to tailor their campaigns to specific locations or areas of London, and to collate information on when, where and how often their adverts have been seen.

For example, a restaurant chain may only want their messages to be shown within 100m of their venues, or a bank may wish their messages only to be shown when the taxi is within the Square Mile. This ability to target a campaign so precisely by area, as well as by time of day, ensures maximum relevancy for the advertiser and the consumer on the street.

Carbon Neutral

This London innovation has been developed and built exclusively in the UK. It complies with the government’s Clean Air Act, using a combination of weight, design ergonomics and power management to ensure neutral carbon emissions. The system also has the ability to operate even with the engine turned off with no detriment to the vehicle.

ConnectaCast  Media Platform

The ConnectaCast Media platform uses a private and secure IP to IP link via 3G cellular networks to stay in constant contact with the TaxiCast platform. This enables new and updated content to be delivered in near real time. The ad serving deployment allows the system to be used for time sensitive advertising, such as marketing the last remaining tickets before a show, or to respond to current events within minutes.

This private network also provides a steady stream of logging information from each TaxiCast taxi ,  used to provide comprehensive reporting for each advertiser on where and when their campaign has been delivered..

The powerful centralised media platform has been entirely developed in house, using BrightMove Media's experience of global system development, delivery and operation. This has resulted in a unique approach that is focussed on rapid deployment of new materials across the fleet, and is ideally placed to keep ahead in the ever changing environment of digital out of home (DOOH).

The mobile network environment is a demanding one, and rigorous testing has been undertaken with thousands of operational hours and miles covered. The technology is proven, reliable and robust, having received comprehensive technical compliance for deployment in any UN and EU country.

Of particular note are the innovative dual sided LED screens that have low power requirements, coupled with a proprietary power management system to guarantee the vehicle's safety and operation.

The screens have been designed within a low profile shape for maximum height clearance, negligible impact on fuel consumption, and to look an integral part of one of London's most iconic shapes.

-Ends -

For further information, interview requests and photography for BrightMove Media please contact Kirsty Leighton/Sophie Lister on 020 7796 4133 

For London: BrightMove Media is a hot new entrepreneurial company started in 2012. Innovators in taxi advertising for London, TaxiCast is a new digital advertising service from BrightMove Media. It is the first commercial roll out of digital taxi top advertising which is fully approved by Transport for London and Transport Research Laboratory for black taxis.  It broadcasts digital real time messages from a dual-sided LED screen mounted on the roof of a licensed black taxi. All advertising has the ability to deliver time and geo targeted messaging to ensure greater relevancy and impact.

For Taxis: For drivers and taxi operators, BrightMove Media’s TaxiCast offers a slick design which complements London’s black cabs iconic shape. This new taxi based digital advertising service offers a new source of revenue and a further incentive to join the licensed taxi network. It is a carbon neutral service that is power efficient as well as London Clean Air Act compliant.

For Advertisers: TaxiCast offers a unique opportunity to provide a measurable digital outdoor advertising service, visible day and night and with the ability to use geo-fencing technology to deliver ads at a certain time, in a specific location and to the right audience. TaxiCast delivers the ultimate in delivering the right message, to the right person at the right time and in the right place; the Holy Grail of advertising!

About Ubiquitous

Founded in 2005, Ubiquitous is at the forefront of the UK’s taxi advertising industry and is an important stakeholder in UK outdoor advertising.

Ubiquitous has played a pivotal role in the development of the UK taxi advertising industry and passengers’ in-cab experience.  In 2013, the company launched CabConnect, bringing free Wi-Fi to a network of branded taxis and London passengers, as well as one-on-one brand communication opportunities for sponsors via Wi-Fi web hubs and NFC touchpoints. Ubiquitous was also responsible for the creation of many other well recognised taxi advertising formats.

The company’s leadership team boasts over 75 years of combined industry experience. Through a philosophy founded upon delivering first class service to advertisers and taxi drivers, Ubiquitous has experienced sustained and positive growth since its founding and today operates a national fleet of black taxis that carry advertising from a wide variety of valued clients, including Microsoft, BlackBerry, Virgin Airlines, Monsoon, QuidCo, Vodafone and UGG.

Taxi Facts

·       The audience is active shoppers, business influencers and leisure visitors

·       77% of Londoners agree that taxis are an eye-catching place for brands to be seen

·       40% of business commuters use taxis for travelling to meetings during the day.

·       98% of London adults see the black taxi as an iconic part of the city landscape

·       80% agree that they are a vital service for busy people

·       59% of Londoners have seen black taxi advertising in the past week.

·       A average black taxi travels 126 miles every day in London

·       30% of consumers recall a taxi ad more than a TV ad

·       77% - of ABC1s often notice new taxi advertising campaigns

·       70% of people who live or commute into London agree that black taxis are the most iconic form of London transport

Source:. GB TGI, Kinetic, Dipsticks, London Authority.

Motivational Career Seminar - Full Description

 

Motivational Career Seminar – Saturday 29^th June 2013

Map your motivation as a tool to navigate career success today

Map your future career path with Ignite

Two experts. One day. One map. Your future career.

Purpose

Each week we encounter many professionals across a number of business sectors who ask us for advice about their career trajectory, keen for ideas and tactics yet short of time. The most commonly asked questions we receive are “Where next for me in my current role? How can I get there? “

Our solution is therefore to compress all our ideas and experience of resolving these questions into one day of coaching with 10 highly motivated individuals who want to crack the code to career success. We are very much focused on delivering a seminar which is focused on you achieving  “what next “ and “when “ in your career.

Our plan for the day is to provide a variety of tools and frameworks which give clarity and insight on how to get on the right career track and build the motivation to achieve those goals. We take time to listen and understand exactly the context in which each participant operates best to focus the coaching on options and goals and how to achieve them.  The afternoon is dedicated to developing an action plan tailored to each individual and his / her own particular professional discipline, career path and business sector.

We also offer follow up after our session to ensure that you are on track to reaching your goals as swift execution of your plan is a critical success factor in achieving your plan.

We look forward to seeing you on the 29^th June.

Who are we?

Motivational Career Seminars is a collaboration between Sarah Dudney Ignite, and Simon Jones, Campbell Black – a compelling combination of experienced coaching, career advisory, recruitment and executive experience.

Sarah Dudney Sarah has over 11 years experience of career management, recruitment and search in the City of London working with asset management houses, banks in EMEA and North America working at Managing Director and at Director level in a number of disciplines. 

Simon Jones is an experienced CEO, Chairman, Non-Executive Director, Board advisor and business coach with a track record over 20+ years of successfully growing companies and supporting individuals realise their professional ambitions.

Ignite offers a unique coaching programme for individuals who have reached an inflection point in their career and require career transition services.  Ignite works with hedge funds, asset management companies and leading law firms.

Campbell Black Recruitment Ltd provides executive search, recruitment, talent and team development services for high growth companies and people with a specific focus on telecoms, software and energy sectors.

Background and goals

We run Motivational Career Seminars to provide a unique and stimulating environment for ambitious professionals to explore the dimensions through which to drive their career success.

The Seminar addresses all the elements of an effective and motivating career strategy in just one day. It provides time for creativity, practice, reflection, and action planning with accountability and also a flexible and interactive environment that adapts to the specific needs of each group of participants.

It is suitable for all those who want to challenge themselves to achieve more, those who have ambitions beyond their current role, those looking to accelerate their career trajectory within their current organisation, looking for a new challenge altogether or find themselves involuntarily looking for alternative employment.

Our approach

Motivational Career Seminars are structured around our belief that exceptional career success and performance is critically dependent on how motivated we are.  Motivation drives engagement and commitment:

·      

    Performance = Skills * Motivation

Our seminars will cover all the key elements necessary to ensure you achieve your goals and potential in your career.

•       Core of career success:

•       We will identify what motivates you at work?

•       We will ‘describe’ what motivates you?

•       We will measure and monitor what motivates you?

•       We will help you design the appropriate career strategy to maximise your motivations?

Once we have established your core motivations we are able to apply coaching techniques to ensure you generate your personal career vision and commitment to your action plan. 

•       

    Goal

•       What do you want to specifically achieve?

•       What is your goal/desired outcome?

•       Options

•       What are your options?

•       Create and list as many alternative courses as possible.  Quantity of ideas more important at this stage than quality/feasibility

•       Reality:

•       Where are you now?

•       Objective assessment of current situation.  Get clear on obstacles to overcome/challenges to meet

•       

Will/Commitment:

•       What are the actions you are going to take?  By when?

•       Create an action list/timetable with deadlines etc.

•       What could interfere with the achievement of your goals

We will also endeavour to combine the skills and experience of seminar participants to add richness and depth to our outcomes in addition to Sarah and Simon’s facilitation.

Format

•       Seminars of no more than 10 participants who are keen to participate in a stimulating and collaborative environment to identify break-through career strategies

•       

    Seminar outline:

•       Part 1:

•       Motivation mapping

•       Career aspirations

•       Goals and objectives

•       Barriers and opportunities

•       Personal elevator pitches

•       Part 2:

•       Two streams:

•       Finding a new job:

•       Key introductions

•       Where are you heading? – Devising job targets

•       Networking  - how to build your network from scratch

•       Writing brilliant CVs and Covering letters

•       Interviews- in different conditions  (role play)

•       Achieving ambitions within current company

•       Promotion plan

•       Internal networking – goal and approach

•       Team-working and communication

•       Management vs leadership

•       1-2-1 coaching follow-up – up to 1 month after seminar

•       Assessing progress against plan

•       Resolving further challenges and obstacles

Benefits:

At the end of this one-day seminar and the individual coaching session you will have clarity on:

•       Differences between motivation and personality

•       Strategies of how to manage each motivational preference

•       Which roads are both attractive and open to you in the next 3 to 6 months

•       Who are the influencers who will get you on the road to success?

•       What other resources do you need

•       How you can use the motivation and direction-setting tools in your day-to-day work

Participant Profile

•       The Motivational Careers Seminar will work for you if you are:

§  On the cusp of promotion

§  Moving to a leadership role

§  Feeling blocked in current position

§  Decided to investigate opportunities elsewhere/new direction

§  Debating long term career aspirations and options

§  Uncertain about future path – feelings of underachieving, not knowing why…the fun has evaporated…what next

We create a challenging and supportive environment within which everyone can flourish and achieve break-through career strategies

Your Investment

•       £400 (plus VAT) all-in

•       Includes:

•       Full-day workshop

•       Motivational mapping tool and analysis

•       30 minutes follow-up coaching session

•       Refreshments and lunch during workshop

Location

The workshop will take place at:

B&F Hyde Park Executive

12th Floor, Marble Arch Tower,

55 Bryanston Street,

W1H 7AA, London

This is stunning and inspiring venue, providing the ideal background to stimulate thought and action during the workshop:

·      Close to Marble Arch tube station and luxury hotels

·      

     Natural daylight with view over the Hyde Park

   

Contact details

Sarah@ignitecareer.com

Mobile: 07793204220

simon.jones@campbellblack.co.uk

Mobile: 07775 684102

Map your future career path with Ignite

Two experts. One day. One map. Your future career.

What clients say about Sarah and Simon

“I really enjoy Sarah's style of inviting active participation in her coaching and her obvious delight in drawing out conclusions from me.”

Fund Manager

“From the moment of my first meeting with Sarah, working with her has proved to be an invaluable and enjoyable experience; she is smart, dedicated, full of sensible ideas and very good fun to work with.  Tactics I have learned from Sarah, some of them very subtle, have helped me to win business, no question. “

Corporate Finance Lawyer

“Simon provided extremely valuable coaching support to enable me to validate my career decisions, create a medium vision and to test out various approaches to operational and planning challenges I faced in my work. The mix of probing questions and the depth of real life experiences he could bring to bear on my goals and issues was insightful and definitely enabled me to move forward quicker and with more confidence than I would have done otherwise.”

Sales Director, Education software provider

“Simon has tremendously helped me clarifying the right career direction for me through four sessions of coaching. Simon managed to carefully listen to my intentions as well as my experience, adapted his approach to my expectations. The sessions with Simon gave me confidence in a career choice that has now happened. I strongly recommend Simon for anyone who is needing support in career development through a coaching exercise.”

Senior manager, oil and gas company

“Simon provided extremely valuable coaching support to enable me to validate my career decisions, create a medium vision and to test out various approaches to operational and planning challenges I faced in my work. The mix of probing questions and the depth of real life experiences he could bring to bear on my goals and issues was insightful and definitely enabled me to move forward quicker and with more confidence than I would have done otherwise.”

Sales Director, Education software provider

"Unlike most profiling tools that simply scratch the surface of user psychology, Motivational Maps provides deep and actionable understanding that can lead to breakthrough improvements."

Dr Dave Richards

“I have used quite a lot of psychometric type tests and found Motivational Maps to be a real eye opener. They helped to validate the decision I made a couple of years ago to change careers and seek a new path in a way that no other test could compete with. I would definitely recommend Motivational Maps as a tool to get feedback on your own and others motivations. Thank you James.”

Robin Thirlwell

Summary Facilitator Biographies

Sarah Dudney, Ignite

Sarah founded Ignite in 2011 in response to client demand for a more flexible and dynamic form of career transition services and coaching.  She has developed a unique coaching programme on proactive career management.  Her clients include City law and accountancy firms, commodities firms and fund management organisations. 

Ignite has been asked to advise partners in a well known City law firm on a successful career transition and has also been mandated to work for a CEO of private equity owned property company.    Sarah has over 11 years experience of recruitment and search in the City of London working with asset management houses, banks in EMEA and North America working at Managing Director and Director level across disciplines. 

Sarah has written many articles on career management, recruitment and related issues in the financial services for the Financial Times, Investment Pensions Europe, Professional Investor and Global Investor. Successfully graduating from the Meyler Campbell Business Coaching Programme in 2012, Sarah’s earlier career was spent in Edinburgh working for AEGON in a corporate planning role. She is also a University of Edinburgh Graduate.

Simon Jones, Campbell Black Ltd

Simon Jones is an experienced CEO, Chairman, Non-Executive Director, Board advisor and business coach with a track record over 20+ years of successfully growing companies and supporting individuals realise their professional ambitions.

·      Current positions:

o   Chair, Cornwall Energy, Norwich:

o   Chair/NED of 6 other high potential companies

·      Previous responsibilities:

o   CEO, Analysys Mason, Cambridge: 1998-2010

o   Economist, Management Consultant

·      Qualifications:

o   MA, MBA, FIMgt, Certified Management Consultant, Certified Business Coach (Meyler Campbell)

o   Motivational Maps – authorized practitioner

·      Industry expertise – professional services, ICT, telecommunications, publishing, health-care, energy and cleantech