Sales strategy is driven by strategic context
…through
a coaching process you can identify where the most important gaps are and find
solutions to fill them quickly
The sales process is the sum of many interdependent
activities
…Coaching
can fast-track prioritisation of where improvements can make the biggest impact
on your sales performance and ensure commitment to implementation
Benefits of coaching approach
- Yields ongoing improvements from beginning of programme
- Builds on current knowledge and understanding
- Breaks problems down into manageable and solvable steps
- Broadens perspectives and range of options
- Generates commitment to implementing self-generated solutions
- Facilitates decision-making and alignment
- Focuses on removal of actual and perceived bottlenecks and obstacles to performance
- Balances rational and emotional aspects of decision-making
- Focuses analytical effort on important gaps and to provide evidence to test opinions against
