Sales strategy is driven by strategic context
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8OFKmlhh9AF5eeebMJjg6J7KnrW2ixbpX6HIZRJJ2sxgMgHu4-YGarKW2ND5CGgYGzLtfpvbgDvo7hZ6umBh5mWPRi8_bhab-keAGeT1qorHerHodWscULn3RVFOzS6JVbPBAbdN6vrQ/s640/1.jpg)
The sales process is the sum of many interdependent
activities
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBNgyvcbJ1pk7ltfVTXBiCqvjOgPb22U7Om7nU1DspVTkdcg1OH_UfD3DklcbjlFfUAWP3K7prlJOyzqUYBKkcDhxonDaNzuRBE-l9JOE7oI2QMCb2tlajYwvcQaisdvnCkvFz7cD-IcE/s640/2.jpg)
Benefits of coaching approach
- Yields ongoing improvements from beginning of programme
- Builds on current knowledge and understanding
- Breaks problems down into manageable and solvable steps
- Broadens perspectives and range of options
- Generates commitment to implementing self-generated solutions
- Facilitates decision-making and alignment
- Focuses on removal of actual and perceived bottlenecks and obstacles to performance
- Balances rational and emotional aspects of decision-making
- Focuses analytical effort on important gaps and to provide evidence to test opinions against
No comments:
Post a Comment